It has always amazed me how tone deaf some leaders of organizations are about the obvious. While this article in the Wall Street Journal deals with job seekers as customers, the more important question is do they consider employees as customers? According to Gallop polling, only 30 percent of employees are engaged—so it is safe to assume that the 70 percent don't speak well of their employer.
In my many years in retail I made it a point as a senior executive to treat every employee the way I wanted them to treat customers. Doing so engages employees as ambassadors for the company and your brand and helps create a psychologically healthy, safe and fair workplace. You need to look no further than the recent fiascoes with United Airlines to know how forgetting to treat employees like customers impacts your brand and reputation. On the other hand, a positive work culture creates an outreach and representation by employees that is more valuable than any other form of promotion.
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