Are Fortune's "Most Admired Companies" Really Worth Admiring?

 Image via Fortune: http://for.tn/1ID66n0 

Image via Fortune: http://for.tn/1ID66n0 

After reading this list of the world’s “Most Admired” companies from Fortune Magazine, I have to wonder – who is doing the admiring here? In the short description of its methodology in picking these companies, Fortune states that companies are ranked by their peers’ perspectives on nine unidentified criteria (the only two criteria mentioned were “investment value” and “social responsibility”). One essential way that companies should and must be judged is by their workplace culture – and the people who should be making those assessments can’t just be those at the highest tiers of the system. According to this list, Amazon is the third most admired company on the face of the Earth right now – the same Amazon where, according to The New York Times, it’s commonplace to see employees crying at their desks. Companies can’t continue to be judged solely on their profitability or business practices – they should be judged on human factors as well.